If you are looking to get your business website at the top of Google search results then this case study for you. The post can help you to know what works and what isn’t for getting your company’s website or blog on the peak of Google search.
- 1 Why getting your business website at the peak of Google search results is important
- 2 How to get your business website at the top of Google search results
- 3 Case Study: Getting your business website at the top of Google search results
- 4 You May Like This:
Why getting your business website at the peak of Google search results is important
When someone seeking for an answer on Google, maximum time they will not clicks through to the second page, even if relevant search results on those pages would help them. They expect Google to give them the best results for their search on the first page, so rather than clicking through to a second page, most users are more likely to adjust or amend their search query. This is the major reason which make almost impossible to get good traffic from Google if your site or posts rank on the second page.
How to get your business website at the top of Google search results
Getting business website at the top of Google search results is becoming more and more difficult; every website or blog owner wants to be on the first page for free. The case study given in this post will help you to make your website appear on the first page of Google.
When your business website is in a competitive niche, you might find that getting onto the vertex of the front page of Google feels next to impossible. Most SEO experts may convince you to use “Long Tail Keywords” to rank your site at the apex of Google search results but does it’s really true or not, we will find out soon in this case study.
What is Long Tail Keywords?
Long-tail keywords in the context of SEO are detailed keywords or key phrases that a potential customer might use to search online when ready or closer to the point of purchase.
Long tail keywords are usually longer and get less search traffic but will usually have a higher conversion value, as they are more specific. The long tail keywords will usually bring more targeted traffic to your website that will convert better in comparison to the shorter keywords.
Case Study: Getting your business website at the top of Google search results
Does long tail keywords are real magical formula to get your business website at the top of Google search results?
Few months back I had written a blog post “How to find long tail keywords using Google keyword tool”
How I had found these long tail keywords for my blog post
There are several ways to know what keywords people are using when searching for the information online. One of the most popular sources for this data is Google Keyword Tool.
Google Keyword Tool is one of the best instruments for keyword research because it generates only real keywords that are obtained from Google in the real-time. Unfortunately, it is an instrument tailored to people that creates AdWords campaigns and in most cases will show next to none long tail keywords.
But you need not to worry as I have explained in the same post how I use Google keyword tool for finding long tail keywords
Before moving forward it is always better to check how many posts are already there having same title (Long tail keywords).
I had done SEO research to find how many blog posts are written having the same title “How to find long tail keywords using Google keyword tool”, the results was encouraging as it was showing only seven posts with same title.
Even when I check for results on the first page of Google for query/ key phase “How to find long tail keywords using Google keyword tool”, the results was still giving confidence as there was no first page results with same title.
So, now I was confident enough to rank for blog post “How to find long tail keywords using Google keyword tool” as it was long tail key phase with very less or you may say almost nil competition.
So, Do I have rank for that blog post?
Answer was no, even waiting for three months blog post was not ranking on the top of Google search results.
Reason for not ranking on the peak of Google search results
A search engine such as Google uses various algorithms to rank sites on the tip of search results. Google uses more than 240 ranking factors to rank your site on highest point of search results.
Manually calculating these factors is impossible and we should use a tool to identify whether keyword or even long tail keywords can rank on the highest point of search results.
I use and recommend kwfinder tool, its can help you to identify whether it’s worth putting your time in particular keywords or phase.
As an example in this case study, I had checked the SEO difficulty score for my long tail keywords “How to find long tail keywords using Google keyword tool”
Score of “57“ indicates that it is very hard to rank for these keywords and you need to look for other alternatives with low SEO difficulty score. SEO difficulty score below “30” is best if you want your business website at the top of Google search results fast.