What is a Landing Page and How does it Work


What is a Landing Page and How Does it Work” will provide you detail information on what does landing page mean and how does landing page works.

What is a Landing Page and How Does it Work

What is a Landing Page and How Does it Work

If you are working towards making your website or blog profitable then you need to understand that it can only happen when you design your web page to transform your site into marketing machine. All your efforts to bring in traffic from different sources can go vain if your web page is not designed to convert your visitors into lead or customers.

This is where you require a professional help to make your page where visitors land on and can be converted easily.

What is a Landing Page

A landing page is a page on a site that is designed to convert visitors into customers. A landing page is a page with no distractions that can help any website to convert visitors into leads.

A landing page is any web page that a visitor can arrive or “land” on and it is distinct from other web pages of your website, landing page is designed for a single focused objective with no diversion.

Types of Landing Pages

  1. Lead generation landing pages

Lead generation landing pages are used to capture user data, such as a name and email address. The most valuable piece of information you can get from a lead generation page is visitor’s email address.

Generally a lead capture page will contain a form along with a description of what visitor get in return for submitting their personal data. You can offer visitors free trial, free eBook, discount coupon/voucher, free webinar registration, contest entry, notification of product or service launch, etc. in exchange for their personal data.

  1. Click Through Landing Pages

Click-through pages (also known as jump pages) are designed as a medium between a marketing ad and its final destination. The goal of a click-through landing page is to “warm-up” the visitors for the product/service you are trying to sell.

Normally used for ecommerce, click-through pages provide sufficient information to inform the buyer, making them ready to purchase, before pushing them further down the funnel, most likely to a shopping cart or checkout.

How does a Landing Page Works

Landing Pages works in several ways to convert visitors of your site into leads:

  1. Completely focused

A page completely focused on the offer, even website navigation gets removed to avoid distraction from the offers.

  1. Compelling Headline and Explanation

A compelling headline and space to explain how the offer delivers sufficient value that a visitor would agree to leave their personal data. Sometimes bullets are used to describe the detail benefits.

  1. Persuasive Image

An image showing what the offer looks like, so that visitors can be convinced.

  1. Opt in Form

A form for capturing at minimum an email address and other relevant information like name, company name, any business questions, etc. which may be essential for your data compilation.

  1. Thank You Page

Thank you page explaining how the offer will be delivered, it’s a separate web page that appears after visitor complete the form and click on the download button. It also delivers the offer you are promising and restores navigation to the rest of your website.

Best Landing Page for WordPress

Thrive themes is the most affordable and best landing page for WordPress. Easy ability to choose a landing page template for a web page is one of the brand spanking features and has been created with the only aim of providing you with a conversion optimized landing page. No design or code experience is needed.

Click To Visit Thrive Landing Page