What is Email Marketing and How does it work


What is email marketing and how does it work” will provide detail information on what does email marketing mean and exactly how does it work.

What is email marketing and how does it work

What is Email Marketing and How does it work

Email has become one of the most popular forms of communication today. Most of the traffic once handled by the postal services now occurs over email, creating a new method of communication.

The cost of postage and printing has risen over the past decade; due to cost effectiveness of email, utilization of email had increased enormous during this period. Advertisers have shifted their efforts and focus to online technology, and have tried to find ways to use the strategies and benefits of the print advertising on this new online environment.

What is Email Marketing

Email marketing is simple, fully customizable and easy to use online marketing tool to deliver advertising messages to present and potential customers.

Email marketing is a type of direct digital marketing that uses email as the marketing communication delivery system.

Email marketing is an economical and easy way to connect with customers. The greatest advantage of email marketing is that it allows marketers to send targeted messages.

Email newsletters are an effective means of keeping your client and potential buyers informed and updated about your products, services, offers and new launches.

No matter what you are selling or promoting, you can always reach to thousands of potential customers directly at a relatively affordable cost when compared to other forms of advertising.

How does Email Marketing works

Email marketing is a popular way for businesses to reach customers. It is fully customizable and can give your products or services texture and flavor.

Email marketing works in the following ways:

  1. Getting Email Addresses

The most important part of any email marketing is to get email addresses from web visitors. This is the only way your email marketing campaign will work.

Getting email address from your visitors to getting started is the primary step which you need to focus first for building a sizable email list.

There are many ways you can do this, many prefer to give something away for free while others simply offer a newsletter or product updates.

There should be clear purpose when asking for an address. The best way is to give something away like article, ebook or any other valuable stuff in exchange for the email address.

The process of asking for email in exchange for piece of information can be achieved automatically through email marketing tool.

  1. Autoresponder

Once you have the email id from your visitors, you need to send follow-up email to thank them. This is the most significant step after receiving the email addresses to show your gratitude towards your subscribers.

This can also be achieved from email marketing tool with their autoresponder feature. Automated email marketing keeps readers engaged without using your valuable time.

With autoresponder you can also send follow up messages for any products or services. You need to simply select the days and times you want your follow up messages delivered and it will be sent to your subscribers in sequential order.

Follow ups help nurture relationships with new subscribers by letting you address their query and concerns about your business right away.

Autoresponders receives more clicks than your usual newsletter.

  1. Analyzing

Analyzing is the only way to know whether your email marketing campaign is success or not.

With best email marketing tool you will also get complimentary analytic. Your email open rate will let you know how well you had built your relationship with your subscribers; if the number is low than it means that people had started ignoring your messages, which also means that you need to work harder on providing value and managing expectations.

If your CTR (click through rate) is low, it means that your message is either not targeted enough, or simply not getting through.

Email marketing tool can provide you with all sort of analysis which can help you to target your business even better. You can even segregate you market according to age, gender, area, preferences or any other data and target your subscriber more effectively.

You can even send a broadcast only to those subscribers that didn’t open your last message and can ask them the reason. Email analytic are critical as it give you very specific answer to what you are doing is correct or your campaign needs more improvement.

What is email marketing and how does it work – Wrapping Up

Email Marketing provides you with the most direct line of communication for conversion to sales.

Try to use your email marketing as a way to enhance your relationship with the subscribers rather than sales pitch; sales will follow automatically if your relationship is stronger with your subscribers.

The low cost and relatively easy to use email marketing campaign means that it is a tool which can bring income for your business.

Email Marketing presents more opportunities for your business and drives a better return on investment. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming any other platform.

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