“What is email marketing and why you should be doing it” explains on what does email marketing means and what are the benefits of email marketing. Article will guide you on what are the advantages of email marketing and why you should be doing it.
What is email marketing and why you should be doing it
There are around 4 billion email accounts today and 95% of online consumers use email. When we compare email to social platform like Facebook, not everyone likes to open an account on social media platform but do have an email account. Even you have to enter your email address to create any social media account.
Even if individuals have an account on social platforms, they might skip visiting the platforms for days or even months but do check their email more frequently. So, in broad sense email has wider penetration than any social platform.
What is Email Marketing
Email marketing is a way to reach potential or current consumers directly using electronic mail. Email marketing is a direct marketing in which email are send to build loyalty, trust or band awareness.
Email provides you with the most direct line of communication for conversion to sales, in another words email marketing is a promotion of products or services via email. You can send newsletters, advertisements and promotional offers.
Email marketing is the most affordable direct marketing in which you can design beautiful email campaigns and keep in touch with your established and prospective customers.
Read and Learn More: What is Email Marketing and How does it work
Why you should be doing it
Unlike spam, direct email marketing reaches those who are interested in your product, service or business area of expertise. Email marketing is the ultimate marketing tool which is cheap, instantaneous and hundred percent measurable.
Five Reasons why you should be doing it:
Email marketing supports the green initiative and it is paperless. The email campaign is one of the most effective and cheapest marketing tools to spread the word about your brand and communicate with your customers.
There is no print; postage fees and advertising cost are involved when it comes to email marketing.
According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing.
Email marketing can measure accurate and valuable metrics, including delivery rates, email open rates, click through rates, bounce rates and subscriber retention report.
Email Marketing provides insights about your customer’s behaviors and interests. It is a tool to monitor and analyze which information your consumers are most responding to and further you can target your marketing strategy towards customer’s interest.
Subscribers can forward any good quality deals, offers and news to their friends or family with the simple click of a button. Your subscribers who share your emails are acting as your brand advocates and with every share your brand gains more exposure and credibility.
Only individuals who are interested in your brand will subscribe for your email. Whenever an email sent, consumers are exposed to your business and your brand. It means that you can send email by targeting only those who are already interest in your brand which can allow for much higher conversion rates as a business.
You can target a specific audience based on geography, age, income, lead status, gender or any other data. Email marketing makes it simple to customize your emails for each customer and provides higher conversion rate.
Best Email Marketing Platform for Small Business and Blog
Working with a trusted email marketing stage can make the process simple and affordable. With a strategic approach and best email marketing platform your business can surely get benefited.
Individuals need to connect with their audience in a highly personalized way, while staying on budget. Marketers need to connect with their prospects and customers in a highly targeted way; email marketing can bring high revenue back to the business.
SmoothIncome recommend using Vertical Response which is free up to 300 subscribers. Vertical Response helps you connect with your customers and grow your business through email and social media marketing. Vertical Response has a handful of great features that can help you to easy create and grow your email marketing campaign.