What is Google Adwords and How does it work

What is Google Adwords and How does it work

What is Google Adwords and How does it work” will provide detail information on what are Google Adwords and how do they work.

What is Google Adwords and How does it work

What is Google Adwords and How does it work

When it comes to Google there are many programs and services which Google offers. Google adwords is an advertising program which can help anyone to find new customers, clients or visitors for their business, site, products or services on the Google Search Engine.

Google Adwords can assist your business to get found by people on Google, precisely when they are searching for the things that you offering.

Whether you are looking to bring in new website visitors or grow your online sales then Google AdWords can certainly help.

What is Google Adwords?

Google Adwords is an advertising program for individuals or businesses who want to display their paid ads to find new visitors or buyers through Google Search Engine.

By using paid search you can see immediate results and there is no need to wait to rank higher in organic search results. New sites can take advantages of Google Adwords without worrying about their site ranking in organic Google search.

With Google AdWords you can advertise across the Google network to get real targeted traffic. You can target your ads base on customers in certain countries, regions or cities or even within a set distance from your business or shop.

Signing up for Google AdWords is free. You need to pay only when someone clicks your ad to visit your website.

Google Adwords Sponsored Links Section

Google AdWords is a pay-per-click advertising program by Google. With AdWords, advertisers can promote their website’s products and services on Google’s search results in the “sponsored links” section.

Normally Google Adwords ads appear at the top, on the side or on the bottom of search engine result page. Presently Google places a small yellow ‘Ad’ label on their ads to distinguish them from organic search results.

Google Adwords Sponsored Links Section

What does Google Adwords mean in Computer Terms Glossary?

 “AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. Source


Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Source


Google AdWords is Google’s online advertising program that lets you reach new customers and grow your business. With AdWords, you choose where your ad appears, set a budget you’re comfortable with, and measure the impact of your ad.Source

How Does Google Adwords Works

With Google AdWords you can reach targeted people as they search for words or phrases (keywords). Your Ads are displayed only when precise keywords are used by searchers and you are charged only when someone clicks your ads.

  1. Choosing Keywords

Keywords are words or phrases you choose that can activate your ad to show on search results in “Google Adwords Sponsored Links Section”.

Google Adwords is free to register and you just need to go to Tools > Keyword planner section to find related keywords with their avg. monthly searches.

Make a list of keywords that are most relevant to your products or services. Try to target specific keywords and avoid general keywords. By doing this you can enhance chances of your ads to show to those individuals who are most interested in your product or service.

  1. Set Your Budget

One great thing about Google Adwords is that if there is no visitor then there is no fee. You can set your daily budget that you are willing to pay each time someone clicks your ads. You can even change your budget later at any time.

Advertisers need to bid on keywords in order to serve an ad. You can pick a highest bid amount, and if you choose the automatic option, Google chooses the bid amount for you within your budget, and hypothetically brings you the most clicks possible within your set budget.

  1. Your Ads on Google Search Result

If the words or phase that people type in Google match your keywords then your ad can appear above, side or bottom of the search results.

Google can automatically determine where your ads appear by matching your keywords. Google uses Ad Rank to determine whose ads will appear and in what order.

Ad Rank Explanation:

“A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.” Source

  1. Get Your Ad Clicks

Visitors click your ad and go to your website. You will be charged only when someone clicks on your ads.

If you want require more information on Google Adwords Click Here

What is Google Adwords and How does it work – Conclusion

Research shows us that 87% of web users do not examine and pass page 1 of search engine results. In addition, the higher your website appears on a page will result in more visitors to your website, as web users prefer to click on the ads/search results at the top of the page.

Google Adwords assist your website to appear where visitors are likely to scan your site and you do not require worrying about organic competition.

You can reach relevant customers on relevant keyword search across the web. A range of options let you target by website type, audience type or re-marketing, when and where it matters.

Click Here to Visit Google Adwords


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